Hello! I’m a Digital Marketer & UX Enthusiast crafting seamless experiences and data-driven growth.

Does Aroma really understand its customer base? Surveyed 357 customers and in-depth interviewed 6 to find out.

Persona Research

Transforming an outdated, inefficient website into a seamless, user-friendly platform that drives engagement, improves searchability, and streamlines operations.

E-commerce Site Relaunch

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Property Investment Web App

Focus on the UI design of a responsive web app of home investments to help people navigate with confidence in an ocean of property information.

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Mobile Treasure Hunt App for Dog Parents

How might we make dog-walking more fun? DogGo app transforms everyday walk into an adventure to explore the community.

 
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Build-your-own Vocabulary App

Vocabulary is the core of learning a new language. This app empowers people to memorize new words at their own pace with build-your-own flash cards.