E-commerce Site Relaunch

Revamping Aroma Housewares’ digital presence with a modern e-commerce site, with enhanced user experience through an intuitive interface, simplified navigation, and appealing design features. Users will benefit from quick loading speeds, straightforward product browsing, and smooth checkout options. Additional functionalities such as tailored product suggestions and customer feedback will support informed buying choices. The design reflects Aroma Housewares’ dedication to quality and innovation while embracing contemporary visual elements, fostering an engaging online environment for both returning and new customers.

Project Overview

The Challenge

Aroma Housewares' outdated website had poor navigation, high bounce rates, and an inefficient search function, making it difficult for customers to find products, especially older or discontinued ones. Content management was cumbersome, reducing team productivity, and the site’s reliance on a single developer posed scalability risks.

My Role & Impact

As the business stakeholder, I aligned internal teams with the web agency, ensuring the redesign met strategic goals. I guided UX decisions for a more intuitive experience, optimized content management for efficiency, and led technical integrations to connect sales systems with the site—balancing functionality with budget constraints.

Results

41%

Bounce Rate Drop

reflecting much better user satisfaction and engagement.

30%

Page views Increase

Year-over-year page views increased by 30% reassured the engagement improvement.

49%

Sales Growth

Sales grew by 49% compared to the 5-year-average before relaunch.

The How

Modern Design

The new website features a clean and responsive design, optimized for both desktop and mobile users. It provides a seamless and enjoyable browsing experience, ensuring users can easily navigate and find the information they need.

Enhanced Search

A powerful search function was implemented, allowing users to easily find products, including discontinued items. This significantly improved the customer journey, reducing friction and frustration.

Streamlined Content

Content management processes were streamlined, enabling internal teams to easily update product information, promotions, and other website content. This significantly improved operational efficiency and reduced reliance on external resources.

System Integration

The e-commerce platform was seamlessly integrated with existing systems, such as Sage, to synchronize inventory and sales data. This ensured accurate product availability and streamlined order processing.

Before: